Intro

In 2018, Gratuitous Behaviour / Tempor Tempor producer Liz May commissioned Stratasfear to build out a branding/identity expansion using her preexisting logo, while also implementing a basic multipage website build to showcase her latest commercial and narrative projects.

The Brand

Liz had already commissioned her logo for use on letterheads and business cards – we took this “heart-minded productions” motif and expanded it into a texture piece for use as a call-to-action visual marker on page headers and highlight strips around the website.

The Website

As Liz only needed a small handful of pages, we opted to use a Tier 2 Modulus framework build on a WordPress backbone – creating a separate “Videos” post type to house all her project entries in custom video pop-up system.

Additionally, we used our basic CV/Resume system to create a digital version of Liz’s branded resume – featuring the basic Profile/Employment/Education/Accreditation sections from a standard resume. We then expanding it into an advanced CV system variant featuring a robust multi-category filmography listing system that would allow Liz to list out a selection of her work in the film/tv/advertising industries across 6 different categories: features, television, shorts, digital series, music videos, and commercials.