One of our ad clients at t.o.night Newspaper – Cetero Research – has been running off and on with us for some time now.

With the start of the new year though they were looking to upgrade their creative to something a little fresher, thus it was up to me to rework their existing creative into something a little more to their liking.

As with most ad redesigns – the client had certain elements they wanted to maintain from the old ad; the graphic of the girl sneezing in particular. However, with their primarily colours being green and black, they were hoping for something a little more colour-rich than the simple white style they’d been running in the past.

Since the graphic of the girl cut off right at the hip, I used a slight swooping motif as a divider for the info and contact portions of the ad. After a few revisions they also decided they wanted to include a QR code, so the green/black swoop provided a good anchor for placing that element after-the-fact.